<\/a><\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#000000″ text_font_size=“18px“ header_3_font=“Lato||||||||“ header_3_text_color=“#000000″ header_3_font_size=“18px“ custom_margin=“||0px|||“ global_colors_info=“{}“]<\/p>\n
Was Anbieter denken, was ihre Kunden wollen…?!<\/p>\n
[\/et_pb_text][et_pb_image src=“https:\/\/sven-krueger.com\/wp-content\/uploads\/2020\/08\/Canva-Person-Holding-White-And-Black-Quadcopter-Drone-scaled-1.jpg“ alt=“Foto von Pok Rie“ title_text=“Person Holding White And Black Quadcopter Drone“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#000000″ text_font_size=“18px“ header_3_font=“Lato||||||||“ header_3_text_color=“#000000″ header_3_font_size=“18px“ custom_margin=“||0px|||“ global_colors_info=“{}“]<\/p>\n
Was ihre Kunden tats\u00e4chlich wollen…!?<\/p>\n
[\/et_pb_text][et_pb_image src=“https:\/\/sven-krueger.com\/wp-content\/uploads\/2020\/08\/Canva-Pink-Popsicle-scaled-1.jpg“ alt=“Pink Popsicle, Lee“ title_text=“Pink Popsicle, Lee“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#000000″ text_font_size=“18px“ global_colors_info=“{}“]<\/p>\n
Websites, Kataloge und Gesch\u00e4fte sind voller Zeug, nach dem Kunden niemals gefragt haben. Sie denken, Ihr Angebot schafft sich schon seine Nachfrage? Kann sein, aber in der digitalen Welt gibt es keinen Grund f\u00fcr solche Wetten. Statt die n\u00e4chste m\u00e4rchenhafte Customer Journey zu designen<\/span>, gehen Sie einfach in echten Kundendialog<\/em>.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.16″ _module_preset=“default“ custom_padding=“||4px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#000000″ text_font_size=“18px“ custom_margin=“||-10px|||“ global_colors_info=“{}“]<\/p>\n
In \u00fcber 20 Jahren als Berater, Coach und Marketing-F\u00fchrungskraft im IT- und Telekommunikationsbereich durfte ich Erfolge feiern und aus Fehlern lernen<\/em>. Meine Beratung ist konzeptionell fundiert und pragmatisch am Endnutzen f\u00fcr meine Kunden ausgerichtet. F\u00fcr dieses Ziel besch\u00e4ftige ich mich stark mit den eigentlichen Kunden, also denen, die am Ende tats\u00e4chlich etwas kaufen und damit alles andere bezahlen. Diese Kunden sind im Zuge der Digitalisierung viel leichter erreichbar und adressierbar geworden, trotzdem werden sie meistens noch genauso bevormundet, wie vor 30 Jahren.
Warum eigentlich?<\/em><\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNiJ9fQ==@“ button_text=“Anders machen!“ button_alignment=“right“ _builder_version=“4.16″ _dynamic_attributes=“button_url“ _module_preset=“default“ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#e02b20″ button_border_width=“0px“ button_border_color=“rgba(0,0,0,0)“ button_border_radius=“10px“ button_letter_spacing=“1px“ button_font=“Actor|700||on|||||“ button_icon=“E||divi||400″ custom_margin=“-20px|1px|||false|false“ custom_padding=“5px|20px|5px|20px|true|false“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.16″ _module_preset=“default“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#000000″ text_font_size=“18px“ header_2_font=“Lato|700|||||||“ header_2_text_color=“#000000″ header_2_font_size=“30px“ header_3_font=“Lato|700|||||||“ header_3_text_color=“#000000″ header_3_font_size=“24px“ custom_margin=“50px||-14px|||“ global_colors_info=“{}“]<\/p>\n
Digitalisierung und Digitale Transformation<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ _module_preset=“default“ min_height=“470px“ custom_margin=“-1px|auto||auto||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/sven-krueger.com\/wp-content\/uploads\/2020\/09\/We-love-Digital-Transformation-scaled.jpg“ alt=“Digitalisierungsstrategie Beratung Sven Kr\u00fcger. Foto Polina Zimmermann, Pexels“ title_text=“We love Digital Transformation“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#000000″ text_font_size=“18px“ global_colors_info=“{}“]<\/p>\n
Digitale Transformation ist ein Thema f\u00fcr alle Branchen, alle Unternehmen und alle Bereiche im Unternehmen.\u00a0Meistens wird die Notwendigkeit, etwas zu \u00e4ndern anf\u00e4nglich \u00fcbersehen bzw. ignoriert und danach intern verz\u00f6gert.<\/span><\/p>\nTransformationsprojekte kommen daher selten zur rechten Zeit, sondern erst dann, wenn bereits zwingende Marktereignisse eingetreten sind.<\/p>\n
Besser:<\/p>\n
\n- Digitale Transformation rechtzeitig und aus eigenem Antrieb starten<\/li>\n
- Konsequent den jeweils n\u00e4chsten Schritt gehen<\/li>\n<\/ul>\n
<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.16″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#ffffff“ text_font_size=“18px“ ul_font=“Lato||||||||“ ul_text_align=“left“ ul_font_size=“18px“ quote_font=“Lato||||||||“ quote_text_align=“left“ quote_font_size=“18px“ header_3_font=“Lato|700|||||||“ header_3_font_size=“18px“ background_color=“rgba(57,86,114,0.82)“ background_layout=“dark“ custom_margin=“0px||||false|false“ custom_padding=“20px|20px|15px|20px|false|false“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]<\/p>\n
Aus den Erfahrungen, die ich international als Unternehmer, Berater, Top-Manager und Coach gesammelt habe, lassen sich grundlegende Erkenntnisse ableiten:<\/span><\/p>\n<\/span><\/p>\n\n- Digitalisierungsstrategie ist nicht IT-Strategie<\/li>\n
- Den meisten Unternehmen fehlt ein Zielbild und eine Strategie f\u00fcr ihre Digitalisierung<\/li>\n
- Sie wissen nicht, wie sie ihre eigene digitale Transformation umsetzen sollen<\/li>\n
- Es gibt unterschiedliche Auffassungen von digitaler Transformation in den Fachbereichen und der IT<\/li>\n
- F\u00fchrungskr\u00e4fte in den Unternehmen brauchen neue Kompetenzen und Unterst\u00fctzung<\/li>\n
- Erfolgreiche Digitalisierung ist getrieben von Kundennutzen und Daten\n<\/li>\n
- \n
AUSSER IN DEN HOHLEN POWER-POINT-PHRASEN, KOMMEN DIE KUNDEN FAST IMMER ZULETZT
<\/strong><\/h3>\n<\/li>\n<\/ul>\n[\/et_pb_text][et_pb_button button_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNiJ9fQ==@“ button_text=“Gespr\u00e4chstermin vereinbaren“ button_alignment=“right“ _builder_version=“4.16″ _dynamic_attributes=“button_url“ _module_preset=“default“ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#e02b20″ button_border_width=“0px“ button_border_color=“rgba(0,0,0,0)“ button_border_radius=“10px“ button_letter_spacing=“1px“ button_font=“Actor|700||on|||||“ button_icon=“E||divi||400″ custom_margin=“-20px|1px|||false|false“ custom_padding=“5px|20px|5px|20px|true|false“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ min_height=“44px“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ text_font=“Lato|700|||||||“ text_text_color=“#000000″ text_font_size=“30px“ global_colors_info=“{}“]<\/p>\n
Marketingberatung<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.16″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _dynamic_attributes=“link_option_url“ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#ffffff“ text_font_size=“18px“ header_2_font=“Lato|700|||||||“ header_2_text_color=“#ffffff“ background_color=“rgba(57,86,114,0.82)“ text_orientation=“center“ custom_padding=“10px|2px|6px|2px|false|false“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNiJ9fQ==@“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]<\/p>\n
The Power of
Purpose & Positioning<\/strong><\/span><\/h2>\nKlare, positive Differenzierung<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _dynamic_attributes=“link_option_url“ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#ffffff“ text_font_size=“18px“ header_2_font=“Lato|700|||||||“ header_2_text_color=“#ffffff“ background_color=“rgba(57,86,114,0.82)“ text_orientation=“center“ custom_padding=“10px|2px|6px|2px|false|false“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNiJ9fQ==@“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]<\/p>\n
Marketingplanung
und -Strategie<\/strong><\/span><\/h2>\nErfolg ist planbar<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _dynamic_attributes=“link_option_url“ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#ffffff“ text_font_size=“18px“ header_2_font=“Lato|700|||||||“ header_2_text_color=“#ffffff“ background_color=“rgba(57,86,114,0.82)“ text_orientation=“center“ custom_padding=“10px|2px|6px|2px|false|false“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNiJ9fQ==@“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]<\/p>\n
Content Marketing
und Social Media<\/strong><\/span><\/h2>\nMit Inhalten gewinnen<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _dynamic_attributes=“link_option_url“ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#ffffff“ text_font_size=“18px“ header_2_font=“Lato|700|||||||“ header_2_text_color=“#ffffff“ background_color=“rgba(57,86,114,0.82)“ text_orientation=“center“ custom_padding=“10px|2px|6px|2px|false|false“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNiJ9fQ==@“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]<\/p>\n
Kampagnen- und
Agentursteuerung<\/strong><\/span><\/h2>\nVom Briefing bis zum Monitoring<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _dynamic_attributes=“link_option_url“ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#ffffff“ text_font_size=“18px“ header_2_font=“Lato|700|||||||“ header_2_text_color=“#ffffff“ background_color=“rgba(57,86,114,0.82)“ text_orientation=“center“ custom_padding=“10px|2px|6px|2px|false|false“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNiJ9fQ==@“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]<\/p>\n
Konzepte f\u00fcr Messen
und Events<\/strong><\/span><\/h2>\nIhre Kunden erleben was!<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _dynamic_attributes=“link_option_url“ _module_preset=“default“ text_font=“Lato||||||||“ text_text_color=“#ffffff“ text_font_size=“18px“ header_2_font=“Lato|700|||||||“ header_2_text_color=“#ffffff“ background_color=“rgba(57,86,114,0.82)“ text_orientation=“center“ custom_padding=“10px|2px|6px|2px|false|false“ link_option_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNiJ9fQ==@“ border_radii=“on|10px|10px|10px|10px“ global_colors_info=“{}“]<\/p>\n
Smart up
your Business<\/strong><\/span><\/h2>\nErfolg mit KI & Datenanalyse<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.5.0″ background_color=“#000000″ global_module=“1004″ saved_tabs=“all“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ text_font=“Lato||||||||“ text_text_color=“#000000″ text_font_size=“18px“ header_2_font=“Lato|700|||||||“ header_2_text_color=“#000000″ header_2_font_size=“30px“ global_colors_info=“{}“]<\/p>\n
Kontakt<\/span><\/h2>\nSie haben Fragen zu Coaching oder Beratung? Sie m\u00f6chten mich f\u00fcr einen Vortrag buchen oder meine Sed Card anfragen? Oder haben Sie eine tolle Projektidee? Schreiben Sie mir eine kurze Nachricht, gerne auch mit Ihrer Telefonnummer f\u00fcr ein pers\u00f6nliches Gespr\u00e4ch.<\/span><\/p>\nIch freue mich auf Ihre Nachricht.
Herzliche Gr\u00fc\u00dfe,<\/span><\/p>\nSven Kr\u00fcger<\/span><\/p>\n[\/et_pb_text][et_pb_contact_form email=“sk@makebelieve.berlin“ title=“Sie sind am Zug:“ success_message=“Danke f\u00fcr die Nachricht. 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Leistungen<\/h3>\n
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Weitere Infos<\/h3>\n
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